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As crypto firms ramp up London advertising, regulators are hot on their trail

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As crypto firms ramp up London advertising, regulators are hot on their trail

by Lucy Harley-Mckeown
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Quick Takes
  • Crypto advertising has become increasingly prolific on London’s transport network, according to data released to The Block via a freedom of information request.
  • Luno appears to have splashed out the most on inner-city transport ads in the last two years. 
  • Others that advertised in 2021 included Hakuna Matata, Floki, eToro, Coinbase, Crypto.com, Coinfloor and BOTs.
For the last nine months in central London, if you set foot inside the tube or saw a bus on the street, the chances are you would have seen some kind of crypto advertisement.

New data obtained by The Block via a freedom of information request (FOI) from Transport for London (TfL) highlights a significant uptick in the number of crypto ads scattered across the capital over the course of 2021.

The push to market crypto — both tokens and the means to buy them — intensified in April as UK COVID-19 restrictions began to ease, with ad volumes ramping up further towards the end of the year.

Then, last month, the Advertising Standards Authority (ASA), an industry watchdog, issued a “red alert” on crypto marketing. 

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Bitso lands sponsorship deal with lauded São Paulo soccer club
Latin American cryptocurrency exchange Bitso has inked a three-year sponsorship deal with Brazilian soccer club São Paulo Futebol Clube (SPFC) as it works to expand its reach in the country. 
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The Incentive Ecosystem Foundation, a community-led foundation of Project Serum, has raised $75 million in a new funding round. Serum is a Solana-based decentralized exchange and liquidity infrastructure platform.
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In December, Bitcoin’s on-chain volume exceeded Ethereum’s by 1.69 times.
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SPONSORED POST

Paris Blockchain Week Summit Returns April 12-14th, 2022

by Paris Blockchain Week
Paris Blockchain Week Summit (PBWS), a leading international conference dedicated to professionals in the blockchain and crypto-assets space, has announced its 2022 edition will take place as a hybrid event from the 12th – 14th April, 2022. 
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