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Why ‘let it rip’ could tear a hole in Morrison’s media strategy

COVID could undermine key pillars of PM’s messaging ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Spurred by the highly contagious Omicron variant, COVID is tearing across Australia, causing soaring infection rates. Desperate, anxious Australians are scouring chemists for rapid antigen tests – which are in diabolically short supply amid accusations of price gouging – while PCR testing queues are long, with results taking days to come back. In short, it is a complete shambles.

As we stagger towards a federal election some time in the first half of this year, Denis Muller wonders whether the Morrison government’s media strategy may also be coming unstuck in all the chaos.

Its tried and true strategy, which centres around dealing mostly with “favourable” media and avoiding those that will be critical, is showing signs of fraying at the edges as the prime minister takes missteps on managing the pandemic.

Why 'let it rip' could tear a hole in Morrison's media strategy 1

Amanda Dunn

Section Editor: Politics + Society

Why 'let it rip' could tear a hole in Morrison's media strategy 2
Why 'let it rip' could tear a hole in Morrison's media strategy 3

As COVID rips through Australia, is Scott Morrison’s media strategy starting to fail as well?

Denis Muller, The University of Melbourne

The prime minister’s media strategy, focusing on selling his message through ‘friendly’ outlets, is showing signs of unravelling.

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Why 'let it rip' could tear a hole in Morrison's media strategy 4

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Why 'let it rip' could tear a hole in Morrison's media strategy 5

From COVID control to chaos – what now for Australia? Two pathways lie before us

C Raina MacIntyre, UNSW

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Why 'let it rip' could tear a hole in Morrison's media strategy 6

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Free rapid antigen tests makes public health sense and economic sense.

Why 'let it rip' could tear a hole in Morrison's media strategy 7

Secrecy surrounding Djokovic’s medical exemption means star can expect a hostile reception on centre court

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Why 'let it rip' could tear a hole in Morrison's media strategy 8

Sydney Festival boycott: when arts organisations accept donations, there is always a price to pay

Jo Caust, The University of Melbourne

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Why 'let it rip' could tear a hole in Morrison's media strategy 9

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Why 'let it rip' could tear a hole in Morrison's media strategy 10

Vital Signs: Sydney to Newcastle fast rail makes sense. Making trains locally does not

Richard Holden, UNSW

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